As the co-founder and creative director of Haus Division, I played a pivotal role in shaping the agency's identity and direction. Haus Division, a renowned creative studio, was established with the mission of providing innovative and exceptional creative solutions to clients. With my expertise and vision, I spearheaded the development of the agency's branding, ensuring a strong and impactful visual presence in the industry. From designing the logo to crafting the overall brand strategy, I worked tirelessly to establish Haus Division as a leading creative force. Through our collaborative efforts and dedication to excellence, we successfully delivered outstanding results to our clients and solidified our position as a trusted and sought-after creative studio.
Following the successful establishment of Troy's brand identity and website design, I took on the challenge of creating promotional videos to further amplify Troy's presence and effectively communicate its value proposition. These videos were meticulously crafted to showcase Troy's visionary AI-driven solutions and their transformative impact on the legal realm.
During the pandemic, I worked on a visually experimental short-film, produced in an improvised studio and with very low resources. The film explored the complex layers of dissociation that occur during trauma responses associated with PTSD. Simultaneously, it sought to illustrate the transformative power of pain, highlighting how we can channel it into creativity and create our own freedom. In an abstract manner, the film drew parallels between our human experience and the creative forces of nature. It emphasized that just as nature is inherently creative, so too are we as individuals. By delving into the depths of dissociation and the subsequent journey towards healing and self-expression, the film aimed to inspire viewers to recognize their own innate creative potential.