Following the successful establishment of Troy's brand identity and website design, I enthusiastically undertook the task of creating promotional videos. One video, in particular, highlighted their flagship product, Legix. This groundbreaking tool harnesses the transformative power of AI to revolutionize the legal search process. Through captivating storytelling and compelling visuals, the video effectively introduces and showcases the product, emphasizing its innovative features and benefits.
As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
While at Haus Division, I had the opportunity to collaborate with Paul Marius, a French vintage and trendy fashion brand from Normandy, offering a collection of handbags, travel bags, clothes, and sneakers for men and women. Our collaboration involved creating an illustrative and animated video showcasing Paul Marius' eco cycle process for a specific project, embracing their aesthetically pleasing universe. The video was intended to be used as part of a larger project, which included a voice-over explanation of the process.