This is a last-minute recorded dance video but that was worth it to dedicate some time on the editing, the goal was to bring the retro-futuristic vibes in its peak. An improvised visual dance performance by Nathan Soares, our creative director.
When Art meets sports, that's what this video shows in terms of visuals. It's meant to start a campaign called "Be Bold" where we would take different people in different fields and produce videos showcasing how bold they are and pushing people towards their uniqueness, as Geoffrey Duval, champion of English boxing of Normandy in his category (64Kg - ).
In order to make Altitude Infra's event to stand out in an exhibition hosted in September 2019, the company challenged us to create something fresh, eye-catching, and innovative - a hologram introducing a journey to a new product : ODIN, and here is the result.