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As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
During my time at Haus, I collaborated with Le Cacaotier, an acclaimed French chocolate factory with stores throughout France. We worked on a campaign featuring five short videos that showcased the intricate process of crafting some of their exceptional products. The videos captured the artistry and attention to detail behind Le Cacaotier's chocolates, highlighting their dedication to quality and craftsmanship.
During the pandemic, I worked on a visually experimental short-film, produced in an improvised studio and with very low resources. The film explored the complex layers of dissociation that occur during trauma responses associated with PTSD. Simultaneously, it sought to illustrate the transformative power of pain, highlighting how we can channel it into creativity and create our own freedom. In an abstract manner, the film drew parallels between our human experience and the creative forces of nature. It emphasized that just as nature is inherently creative, so too are we as individuals. By delving into the depths of dissociation and the subsequent journey towards healing and self-expression, the film aimed to inspire viewers to recognize their own innate creative potential.
